There is a lot of confusion around Reddit Premium, Gold, and Awards: some see them as a waste of money, others as a must-have attribute of a solid account. In this article we break down what premium actually gives you, how awards differ from the old Gold, how all of this affects profile trust, and whether you need it for marketing.
What Reddit Premium is
Reddit Premium is a paid subscription that unlocks extra platform features. The main perks:
- Browsing Reddit ad-free.
- Access to the members-only r/lounge subreddit.
- A monthly grant of Coins (the internal currency) for awards.
- Extended profile and avatar customization.
For a regular user this is convenience. For a marketer it is mostly cosmetic, but premium status is visible to others and makes the account look like a genuine, engaged user.
Gold and Awards: the difference
Historically, giving Gold meant rewarding a good post with a paid award. Later Reddit introduced an Awards system with dozens of awards and a Coins currency, then reworked it several times. The essence stayed the same: users spend Coins to highlight content they like.
| Element | What it is | Marketing value |
|---|---|---|
| Premium | Subscription | Status, no ads |
| Gold/Awards | Post rewards | Social proof |
| Coins | Internal currency | Buying awards |
How awards affect account trust
The Reddit community values social signals. A post with several awards looks more authoritative: people subconsciously assume the content was worth paying for. This raises CTR and trust in any link inside the discussion.
A profile with a history of received awards and premium status reads as an active, respected member rather than a throwaway spam bot. For crowd marketing this is an extra layer of legitimacy.
An important caveat
Awards and premium are an amplifier, not a foundation. They will not save a fresh account with no karma and no history. You first need a living, warmed-up profile — only then do premium attributes make sense.
Who actually needs this
- Crowd marketers — premium accounts boost trust in recommendations.
- Those working with strict subreddits — status lowers moderator suspicion.
- Brands with a long-term strategy — awards maintain the reputation of key accounts.
For mass farming and one-off links premium is unnecessary — there volume and account price matter more.
Conclusion
Reddit Premium, Gold, and Awards are trust tools, not magic. They reinforce an already living, warmed-up account by making it look like an authoritative member. If you need the foundation — quality profiles with karma and history — start there: instant automatic delivery, USDT payment, and a 24-hour replacement guarantee. Explore Reddit accounts with karma and aged accounts.